VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
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Frijj 'swamp football' by Grey London
Campaign Work, Monday, 17 August 2009 12:50PM
Grey London has created a set of sponsorship idents for Dairy Crest's milk drink Frijj as part of a £2m deal with Sky to sponsor award-winning football show, Soccer AM.
Frijj 'swamp football' by Grey London
The first ident sees a group of footballers launching into a training session, as they scramble through the muddy pitch the team's mascot, a young boy, is trampled into the swampy ground.
The second ident sees a ref attempting to present a troublesome player with a red card but finds his progress is slowed by the muddy conditions.
The strapline reads: 'Thicker, slower, better.'
Video 1: mascot
Video 2: ref
This article was first published on Campaign Work
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