Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
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Land Rover 'Discovery 4' by Wunderman London
Campaign Work, Thursday, 27 August 2009 01:07PM
Land Rover is using a DM campaign featuring a board game to underpin the Discovery 4's credentials as the ultimate all-purpose 4x4.
Land Rover 'Discovery 4' by Wunderman London
The pack, created by Wunderman London, runs with the strapline ‘Explore what’s possible with Discovery 4’. Inside, the board game allows players to discover the breadth of activities that a Discovery 4 can facilitate, from inner-city roller hockey to sledging with your kids.
This article was first published on Campaign Work
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