In association with
Guinness 'surfer' by Abbott Mead Vickers BBDO
By John Tylee, Campaign Work, Sunday, 01 August 1999 05:19PM
The galloping sea horses of the Guinness "surfers" spot ushered in kind of advertising spectacular that had never been seen before in the UK.
It cost the brewer a small fortune to make but its impact was astonishing and many people still rate it the greatest ad of all time.
Using state-of-the-art technology, it was a true jaw-dropper in which crashing waves turn into stampeding horses that appear to be racing a group of surfers to the beach.
The ad was the result of nine days spent shooting surfers in Hawaii and a further three filming horses in a studio.
The spot boasted the same digital technology as that used for the movie Titanic and continued the theme of all good things come to those who wait with the surfers waiting for the ultimate wave just as Guinness drinkers wait for their pint to settle.
This ad was kindly donated by the Arrows Archive, which contains all TV ads nominated for the BTAA Awards since 1977. The archive is maintained by the History of Advertising Trust.
This article was first published on Campaign Work
- Guinness launches 250th anniversary ad
- Guinness 'to Arthur' by Saatchi & Saatchi EMEA
- Guinness 'fridge magnet' by IIBBDO
- Guinness 'Film On 4 idents' by AMV BBDO
- Guinness 'light show' by Irish International BBDO
- Guinness 'tipping point' by Abbott Mead Vickers BBDO
- Guinness 'tornado' by Saatchi & Saatchi
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- CRM MANAGER - SPECIALITY FASHION BRAND Success Appointments Plc £30000 - £40000 per annum + Excellent Benefits Package, City of London
- Research & Insight Executive - Travel Client Resources Group £26000 - £28000 per annum + Benefits, London
- Account Director Major Players £41500 - £48000 per annum, London
Hey, businesses: ditch YouTube and Head over to Vine
Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can’t I get some of those hours. The problem is: YouTube’s viewed content is dominated by shows and comedy.