In association with
Campaign Work, Tuesday, 01 September 2009 12:11PM
Aimed at positioning the instant coffee as a 100per-cent natural product, the TV spot was created by McCann Erickson and is supported by print and outdoor activity.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.