In association with
Tesco 'The Checkout Girl Campaign' by The Red Brick Road
Campaign Work, Monday, 07 September 2009 11:54AM
The Red Brick Road has created a new print campaign for Tesco's F&F Autumn/Winter 09 collection with models taken from behind Tesco's own tills.
Tesco 'The Checkout Girl Campaign' by The Red Brick Road
The six Tesco employees, chosen from hundreds of hopefuls, shed their uniforms and don the supermarket’s fashion clothing range in six executions, each featuring the model’s name and Tesco store they work in.
A selection of women’s fashion magazines will feature the ads from 13 September to November, including Glamour and Marie Claire.
This article was first published on Campaign Work
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Digital/Ecommerce/Online Marketing Executive Alpari (UK) Ltd Up to £35,000 + bonus & benefits, City of London
- Marketing Executive - Renewables Met Office £20,570 up to £21,560 for exceptional candidates + competitive benefits, Based in Exeter
- Senior web producer for clientside role in Clerkenwell £45-50k Digital Gurus £45000 - £50000 per annum, London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
- Marks & Spencer loses AdWords battle to Interflora
Most commented
-
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
