Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Flora 'what's your heart age' by BBH London
Campaign Work, Monday, 07 September 2009 04:01PM
BBH has unveiled a new print campaign for Flora to communicate its benefits to your heart when eaten as part of a healthier diet.
Flora 'what's your heart age' by BBH London
The print executions are supported by TV and online work. The press executions, are consistent with the television commercial and show characters through the ages using Flora as part of their healthy diet.
The 'What is your heart age?' campaign drives people to the website www.floraheartage.com where they can find out the true age of their heart.
This article was first published on Campaign Work
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
