Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Comtel 'its alright to be tight' by Whybin\TBWA\Tequila
Campaign Work, Wednesday, 09 September 2009 09:51AM
Whybin\TBWA has won the account for Australian telecoms company, Comtel, and is launching its first campaign for the brand's JUST Prepaid Mobile service with four TV spots.
Comtel 'its alright to be tight' by Whybin\TBWA\Tequila
The campaign aims to show that while the recession may be on the way out, people are becoming more committed to living within their means.
The four TV spots feature Davo, a character who flaunts his unique methods of saving money. Rather than being ashamed of having to cut corners, the campaign’s message is ‘it’s alright to be tight’.
The campaign will launch across television, print, online and in-store retail.
Video 1: supermarket
Video 2: floss
Video 3: funeral
Video 4: flowers
This article was first published on Campaign Work
Related articles
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Brand Strategist - Maternity Cover at Trends, Innovation & Brand Strategy Consultancy Emma & Rachael & You £35 - £40k pro rata, Central London
- Marketing Manager Michael Page Digital GBP35000 - GBP40000 per annum, Reading
- Digital Analyst Michael Page Digital GBP25000 - GBP30000 per annum, Manchester
Highest rated
Most viewed
Most commented
