Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Marmite 'horrid henry' by Iris London
Campaign Work, Thursday, 10 September 2009 04:11PM
Iris London has unveiled a new campaign for love it or hate it breakfast spread, Marmite, to promote the Reading for Life government initiative.
Marmite 'horrid henry' by Iris London
The campaign, which also includes print and radio ads, is aimed at encouragin families with children aged between six and ten, to get their kids into reading at a young age.
This article was first published on Campaign Work
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