Doritos 'guitar hero alan' by AMV BBDO

Doritos 'guitar hero alan' by AMV BBDO

From the moment he was born, Alan had expressed a love for rock music, going from puberty through to adulthood with a tendency to act out his rocker fantasies.

We see Alan in his current occupation, stacking shelves in a supermarket, when he suddenly spots a Doritos promotion to win an Xbox 360 and Guitar Hero World Tour kit.

The promotion, developed by Initials Marketing and featured on special packs of Doritos, invites consumers to enter a promotional code to be in with a chance of winning. The ad closes with Alan and his new-found rocker friends performing in front of his mother having won the promotion.

This article was first published on Campaign Work