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Campaign Work, Friday, 02 October 2009 10:37AM
From the moment he was born, Alan had expressed a love for rock music, going from puberty through to adulthood with a tendency to act out his rocker fantasies.
We see Alan in his current occupation, stacking shelves in a supermarket, when he suddenly spots a Doritos promotion to win an Xbox 360 and Guitar Hero World Tour kit.
The promotion, developed by Initials Marketing and featured on special packs of Doritos, invites consumers to enter a promotional code to be in with a chance of winning. The ad closes with Alan and his new-found rocker friends performing in front of his mother having won the promotion.
This article was first published on Campaign Work