In association with
Campaign Work, Monday, 19 October 2009 01:26PM
The ad, which forms part of Heinz’s largest umbrella campaign in five years, was created by Abbott Mead Vickers BBDO.
This article was first published on Campaign Work
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.