In association with
Campaign Work, Friday, 23 October 2009 06:00AM
The campaign, which breaks today attempts to position Argos as the ultimate retail experience to find value for money and convenience when shopping during the holiday period.
There will also be through-the-line activity including radio, press, and online.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.