The agency will be responsible for the strategy, planning and creative delivery of a new CRM programme, designed to help Sony build up a stronger relationship with its business clients.
The first activity will be rolled out across Europe during 2010, with each campaign being tailored to the individual markets.
Sony Professional Services, a division of Sony Europe, provides businesses with fully integrated technological solutions, such as HD media systems or digital signage.
Meanwhile, Partners Andrews Aldridge has also picked up a brief from the financial services company First Direct.
The agency will be responsible for creating a series of direct marketing campaigns for the brand.
Partners Andrews Aldridge wins Sony Professional Services eCRM account
by Matt Williams, campaignlive.co.uk, 26 October 2009, 11:15am
LONDON - Sony Professional Services Europe has appointed Partners Andrews Aldridge to handle its eCRM business.
Sony Professional Services...Partners Andrews Aldridge wins eCRM
Tags:
Europe,
Tech Products,
Phil Andrews,
Partners Andrews Aldridge,
Sony Professional Services,
CRM/Customer Insight,
Advertising
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