VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
Campaign Work, Tuesday, 27 October 2009 04:20PM
Nike\Jordan 'slap' by Wieden + Kennedy New York
The campaign communicates the ethos of ‘break to build’ conveying that whatever doesn’t break you makes you stronger.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.