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Mattel 'postal strikes = no letters' by Ogilvy Advertising
Campaign Work, Thursday, 05 November 2009 03:04PM
Ogilvy Advertising has taken advantage of the ongoing postal strikes to produce a strategic ad for Mattel's word game, Scrabble.
Mattel 'postal strikes = no letters' by Ogilvy Advertising
The ad aims to drive sales of the board game as the holiday period approaches and inject some much-needed humour into the ongoing trade dispute.
This article was first published on Campaign Work
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