In association with
Campaign Work, Friday, 06 November 2009 11:01AM
The tool, hosted at the Xbox website, uses a combination of facial recognition technology and Facebook Connect functionality to enable people to choose a song and the photos they want to adapt from their profile before adding singing ‘Lips’ to the faces and then creating the animated, personalised music video.
This article was first published on Campaign Work
It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.