VIFF 'an open mind is advised' by TBWA\Vancouver
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Xbox 'lips digital' by AKQA
Campaign Work, Friday, 06 November 2009 11:01AM
AKQA has taken Xbox Lips digital with the 'Lips Jukebox' on Facebook, which enables users to transform their photos into music videos, in a bid to promote new game 'Lips Number One Hits'.
Xbox 'lips digital' by AKQA
The tool, hosted at the Xbox website, uses a combination of facial recognition technology and Facebook Connect functionality to enable people to choose a song and the photos they want to adapt from their profile before adding singing ‘Lips’ to the faces and then creating the animated, personalised music video.
This article was first published on Campaign Work
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