VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
Campaign Work, Thursday, 12 November 2009 04:34PM
O2 'Priority digital campaign' by Archibald Ingall Stretton
The site, which is designed to look like a gig poster, will act as a digital forum for music lovers who can join in by posting their own concert photos and experiences.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.