VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
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John Lewis 'christmas' by Adam & Eve London
Campaign Work, Sunday, 15 November 2009 09:00PM
The unadulterated joy felt by children opening their presents on Christmas morning is the central theme to this seasonal campaign for John Lewis, created by Adam & Eve.
John Lewis 'christmas' by Adam & Eve London
Consumers are urged to rediscover their inner child and remember the pleasure and excitement they felt when they were young on shaking their parcels and packages and then tearing through the wrapping to find what treat lay in store for them.
This article was first published on Campaign Work
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