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Gap 'holiday cheer' by Crispin, Porter & Bogusky
Campaign Work, Monday, 16 November 2009 11:13AM
Crispin, Porter & Bogusky has teamed up with retail brand Gap to create a fun campaign in the run-up to the Christmas period.
Gap 'holiday cheer' by Crispin, Porter & Bogusky
The spots, directed by Michael Gracey, features a collaboration with Pharrell Williams who helped to develop the lyrics on the ads.
The campaign aims to encourage consumers to break with tradition and connect them with the GAP brand whenever and wherever. Customers can also visit www.cheerfactory.com where they can create 10 customisable holiday cheers that can be shared on Facebook, Twitter and YouTube.
This article was first published on Campaign Work
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