Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Thursday, 19 November 2009 12:26PM
Subaru 'all for the driver' by Leo Burnett Sydney
The campaign marks a change of direction for Subaru, taking a brand renowned for its sophisticated all-wheel drive technology into a more human, emotionally territory.
The ad was shot on location in Kiev and Southern Ukraine by Steve Rogers from Revolver Films, with music composed in London by SoundTree.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.