Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Monday, 14 December 2009 10:03AM
Dell 'ready to go' by Mother, New York
The ad was produced by Blacklist in New York and directed by Waytion.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.