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Lurpak 'pie' by Wieden & Kennedy
Campaign Work, Monday, 11 January 2010 12:56PM
Arla Foods' is launching a £12m campaign for its Lurpak brand through Wieden & Kennedy.
Lurpak 'pie' by Wieden & Kennedy
The creative aims to show how satisfying it can be to cook for scratch. The campaign will also be supported with the introduction of branded lorries and digital activity targeting bloggers who are passionate about food.
This article was first published on Campaign Work
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