In association with
By Kate Nettleton, Campaign Work, Wednesday, 13 January 2010 03:18PM
Over the course of the campaign, which kicked off in September last year, Josh has built up a band with 1,107 members, to promote T-Mobile's unlimited texts offer.
All the musicians feature in this three-minute music video that will air during Channel 4's coverage of Celebrity Big Brother this Friday.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.