Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Wednesday, 13 January 2010 05:21PM
FT 'building BRICs' by DDB
The series will focuse on the growing force of consumers in Brazil, Russia, India and China (BRICs).
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.