In association with
Campaign Work, Tuesday, 16 February 2010 07:00AM
The campaign, created by RKCR/Y&R and Saint@RKCR will run across TV, radio, print, outdoor and digital as well as a direct campaign pack being sent to schools.
Meadows has directed films including This is England and the Eurostar-backed Somers Town.
Video 1: Targets young men and asks them to look at their own actions
Video 2: Urges young women not to stand for abuse in their relationship
This article was first published on Campaign Work
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.