Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
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Mr Kipling 'Mrs Kipling' by McCann Erickson London
Campaign Work, Thursday, 04 March 2010 08:00AM
McCann Erickson London has launched its latest campaign for Premier Foods brand Mr Kipling, introducing a Mrs Kipling character to promote its Oatibakes product.
Mr Kipling 'Mrs Kipling' by McCann Erickson London
The ad shows Mrs Kipling recalling how she inspired Mr Kipling to devise the Oatibake.
This article was first published on Campaign Work
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
