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Barclays 'performance' by Bartle Bogle Hegarty
Campaign Work, Thursday, 11 March 2010 08:00AM
Barclays goes a bit post-modern in its latest ad from Bartle Bogle Hegarty with the disembodied voice of Stephen Merchant making a comment on the joke inherent within the strategy.
Designed to promote a tax free ISA the ads’ conceit is based around a pile of money not being able to do anything until it is put in an ISA, when it can perform better. Meanwhile, as this is being explained an actual pile of money turns into a Muppet-like creature and starts singing Tomorrow from Annie.
This article was first published on Campaign Work
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