In association with
Barclays 'performance' by Bartle Bogle Hegarty
Campaign Work, Thursday, 11 March 2010 08:00AM
Barclays goes a bit post-modern in its latest ad from Bartle Bogle Hegarty with the disembodied voice of Stephen Merchant making a comment on the joke inherent within the strategy.
Barclays 'performance' by Bartle Bogle Hegarty
Designed to promote a tax free ISA the ads’ conceit is based around a pile of money not being able to do anything until it is put in an ISA, when it can perform better. Meanwhile, as this is being explained an actual pile of money turns into a Muppet-like creature and starts singing Tomorrow from Annie.
This article was first published on Campaign Work
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Account Development Manager Tarsh Lazare Marketing Recruitment £45,000 - £55,000 plus benefits, Central London
- International Marketing Manager Tarsh Lazare Marketing Recruitment to £50k plus benefits, Berkshire
- Online Communications Officer Adam Recruitment £17000 - £18000 per annum, Manchester
Most viewed
Most commented
-
How to be a professional Twitter — we talk to voice behind The Dolphin Pub
David Levin, who is the voice of the Dolphin Pub on Twitter, is one of a small group of individuals who are turning Twitter into a career by professionally tweeting on behalf of brands.
