In association with
Campaign Work, Monday, 22 March 2010 11:27AM
The ad has been directed by American Stacy Peralta, an ex-professional skateboarder, surfer and member of the 1970s California skategroup, the Z-Boys.
A self-taught filmmaker, Peralta has directed ads for Burger King and Budweiser, and has won awards at the Sundance Film Festival for his 2001 feature 'Dogtown and Z-Boys'.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.