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Barclaycard 'freedom' by BBH
Campaign Work, Wednesday, 24 March 2010 11:14AM
Barclaycard is launching a music-themed ad campaign to support the introduction of its 'freedom' rewards programme.
Barclaycard 'freedom' by BBH
The TV ad, by Bartle Bogle Hegarty, uses classic blues track ‘Green Onions' by Booker T & The MGs. Each time someone is shown using their Barclaycard in a transaction, the card reader plays notes from the song.
The TV execution will be supported with a print campaign, starting on 25 March, and a digital campaign from 29 March.
This article was first published on Campaign Work
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