In association with
Campaign Work, Thursday, 08 April 2010 12:30PM
The 30-second spot will air during the day as well as targeting specific evening programmes including Location, Location, Location and Grand Designs, appealing to the campaign's target audience of mums.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.