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Sainsbury's 'taste' by AMV BBDO
Campaign Work, Monday, 26 April 2010 02:13PM
Jamie Oliver is at the centre of a new campaign from Sainsbury's as part of the supermarket's new 'taste' campaign.
Sainsbury's 'taste' by AMV BBDO
The ad aims to highlight Sainsbury's commitment to sourcing high quality products. It shows how the supermarket works with farmers to ensure produce is picked at the correct time and delivered fresh to stores.
This article was first published on Campaign Work
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
