Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Tuesday, 27 April 2010 03:31PM
HSBC 'advance account' by JWT London
The theme behind the TV campaign is ‘to fulfill your dreams'.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.