Campaign is the world’s leading business media brand serving the marketing, advertising and media communities.
Launched as a weekly magazine in London on 12 September 1968, Campaign has blossomed into a globally-networked franchise providing real-time news and analysis by expert commentators in eight territories around the world. Apart from the UK, Campaign now serves the US, South East Asia, India, China, Japan, Turkey and the Middle East.
Campaign’s mission is to provide professionals from across the marketing, advertising and media communities with the creative firepower they need to attract and delight consumers. In doing so, we help strengthen brands and enhance their business success, as well as advancing the careers of all those throughout the value chain who create the magic and turn it into profit.
In particular, Campaign is championing the new breed of creative brand-builder – the people who are disrupting and re-shaping our industry – and exposing the mediocre advertising that turns off consumers and stirs them to download ad-blockers.
At a time of rapid change, when re-invention has become the new normal, we have to change too. So, in May 2016, we are uniting Marketing, Media Week and Brand Republic under the Campaign banner and bringing together an enlarged team of specialist journalists under global editor-in-chief Claire Beale and UK editor Rachel Barnes. See the full team here.
This bold move reflects the blurring of professional disciplines across the marketing, advertising and media communities.
As a result, the new Campaign now helps professionals succeed in their role through a single platform providing real-time news and analysis, and on social media. The digital services are supported by an expanded weekly magazine and a new quarterly magazine. Subscribe here.
For jobseekers, we have a new recruitment site, Campaignjobs, containing c2000 exciting potential moves. And for businesses seeking to shape their thinking and amplify their voice, we are using our own editorial skills in our Content Labs department – producing commercial content and events to order. Finally, we are expanding our portfolio of events, both conferences and awards.
We’d like everyone to be part of Campaign too. Please participate by commenting on our stories, giving us feedback on our coverage (take our survey here), and suggest what else we might write about, or film, next. In the spirit of new breed thinking, the more we collaborate and experiment, the faster we’ll learn, and the more vital and entertaining Campaign will become. Your support is essential.