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Advertising Week 2017

AGENCY

Watch: trust dominates discussion at Advertising Week Europe

Campaign asked visitors at Advertising Week Europe, as well as its executive director Matt Schnecker, about the importance of trust...

BRANDS

Why brands must embrace storytelling's 'dark side'

Identify what you are against to build narratives that truly resonate with consumers, marketers from Airbnb and Direct Line told...

AGENCY

The future of content: the agency, the media owner and the influencer

Content is the future - but what's the future of content? MediaCom, Yahoo! and an influencer discuss the fight between...

AGENCY

M&S new ad strategy with Grey will be based on attitude, not age

Bluntly categorising consumers based on age is "meaningless", Marks & Spencer's brand and marketing director Rob Weston has said.

AGENCY

Dave Trott warns marketers are being failed by 'obsequious' ad agencies

Brands are still not being challenged to create the best work by "obsequious" advertising agencies, a panel of some of...

AGENCY

David Gandy urges advertisers to reappraise masculinity

Model David Gandy has urged brands to embrace a broad definition of masculinity and the fact that men are open...

BRANDS

'People can hear the truth', says Matthew Freud as he takes a swipe at Uber

PR legend Matthew Freud made a rare appearance on stage yesterday for a live interview with PRWeek UK editor-in- chief,...

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.