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Advertising Week 2017

AGENCY

Where was the work at Advertising Week Europe?

Advertising Week Europe should also embrace how brilliant commercial creativity can give clients the edge, asks TMW Unlimited's CEO.

AGENCY

Terror survives on the oxygen of attention

Terror survives on the oxygen of attention and it's not good enough for Facebook and Google to say they are...

BRANDS

Why brands must embrace storytelling's 'dark side'

Identify what you are against to build narratives that truly resonate with consumers, marketers from Airbnb and Direct Line told...

AGENCY

The future of content: the agency, the media owner and the influencer

Content is the future - but what's the future of content? MediaCom, Yahoo! and an influencer discuss the fight between...

AGENCY

M&S new ad strategy with Grey will be based on attitude, not age

Bluntly categorising consumers based on age is "meaningless", Marks & Spencer's brand and marketing director Rob Weston has said.

AGENCY

Dave Trott warns marketers are being failed by 'obsequious' ad agencies

Brands are still not being challenged to create the best work by "obsequious" advertising agencies, a panel of some of...

AGENCY

David Gandy urges advertisers to reappraise masculinity

Model David Gandy has urged brands to embrace a broad definition of masculinity and the fact that men are open...

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.