Debenhams is embarking on a social selling strategy in the build-up to the Christmas sales period, a move that turn its customers into brand advocates, encouraging them to share special offers with friends in return for rewards.
Volvic is searching for talented photographers via a Facebook competition, which aims to find a team of social media brand advocates and community managers.
Spencer McHugh, EE's director of brand, is behind the £100 million campaign to launch a 4G network, John Tylee writes.
On the back of yet another quarter of growth, and with market leader Tesco showing some chinks in its armour, Sainsbury's commercial director, Mike Coupe, is striving to continue a momentum buoyed by the Paralympics, John Tylee writes.
As the longest-serving Olympic sponsor, not to mention a leading global brand, this is a big summer for Coca-Cola. Its UK general manager, Jon Woods, is keen to show the brand's responsible side and reach its sustainability targets.
The alcohol giant's chief marketing officer, Martin Riley, has a tough challenge of promoting a large portfolio of distinctive brands, but China's thirst for premium alcohol as it flexes its economic muscle is proving quite the panacea.
Nissan UK's marcoms chief admits his team faces an interesting challenge to convince sceptical car-buyers that the Japanese marque's all-electric Leaf model will not leave them stranded on the hard shoulder with a flat battery. John Tylee reports.
The marketing director of the UK's bestselling cereal brand is upbeat about the challenge of taking it into North America by extolling the 'fuel' story and avoiding going head to head with the multinational giants of the industry.
Authentic, independent brand advocates can be one of the most effective ways of promoting a brand, asks Giles Ivey, UK MD, Say Media.
Supermarkets are reportedly becoming jealous of the coverage given to Morrisons by independent blogger Steve Dresser.
Supermarkets are courting social media commentators as independent brand advocates in order to better manage their online brand image.
Nick Fell, SABMiller's global marketing chief, may be in charge of a portfolio of brands covering more than 75 countries and backed by a £390 million adspend, but he believes beer is a local product that must be marketed locally.
Tourism Australia is to roll out a UK-focused campaign that encourages consumers to recommend their favourite Australian holiday destinations.
McDonald's marketer Jill McDonald doesn't want to 'add to agencies' problems' by screwing down margins.
KFC's marketing chief, Jennelle Tilling, can link the company's unprecedented success last year directly to the size of her £40m budget. Is this why she won't allow procurement to become involved with agency fee negotiations?
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