Advocates

SXSW: How to build an army of brand advocates
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SXSW: How to build an army of brand advocates

Virgin America, WWF and Change.org discuss advocacy vs. advertising

Debenhams turns customers into advocates with 'co-buying' social strategy
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Debenhams turns customers into advocates with 'co-buying' social strategy

Debenhams is embarking on a social selling strategy in the build-up to the Christmas sales period, a move that turn its customers into brand advocates, encouraging them to share special offers with friends in return for rewards.

Volvic runs Facebook search for social brand advocates
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Volvic runs Facebook search for social brand advocates

Volvic is searching for talented photographers via a Facebook competition, which aims to find a team of social media brand advocates and community managers.

The Advocates - Mobile 'game-changer' makes grand entrance
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The Advocates - Mobile 'game-changer' makes grand entrance

Spencer McHugh, EE's director of brand, is behind the £100 million campaign to launch a 4G network, John Tylee writes.

The Advocates - Sainsbury's Games-maker and 'heir apparent'
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The Advocates - Sainsbury's Games-maker and 'heir apparent'

On the back of yet another quarter of growth, and with market leader Tesco showing some chinks in its armour, Sainsbury's commercial director, Mike Coupe, is striving to continue a momentum buoyed by the Paralympics, John Tylee writes.

The Advocates - Coke moves to the beat of the Olympic Games
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The Advocates - Coke moves to the beat of the Olympic Games

As the longest-serving Olympic sponsor, not to mention a leading global brand, this is a big summer for Coca-Cola. Its UK general manager, Jon Woods, is keen to show the brand's responsible side and reach its sustainability targets.

The Advocates - China bolsters Pernod Ricard's drinks cabinet
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The Advocates - China bolsters Pernod Ricard's drinks cabinet

The alcohol giant's chief marketing officer, Martin Riley, has a tough challenge of promoting a large portfolio of distinctive brands, but China's thirst for premium alcohol as it flexes its economic muscle is proving quite the panacea.

The Advocates - Parslow planning to electrify the UK car market
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The Advocates - Parslow planning to electrify the UK car market

Nissan UK's marcoms chief admits his team faces an interesting challenge to convince sceptical car-buyers that the Japanese marque's all-electric Leaf model will not leave them stranded on the hard shoulder with a flat battery. John Tylee reports.

The Advocates - Abbott plans bigger days to come for Weetabix
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The Advocates - Abbott plans bigger days to come for Weetabix

The marketing director of the UK's bestselling cereal brand is upbeat about the challenge of taking it into North America by extolling the 'fuel' story and avoiding going head to head with the multinational giants of the industry.

Think BR: Using independent brand advocates
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Think BR: Using independent brand advocates

Authentic, independent brand advocates can be one of the most effective ways of promoting a brand, asks Giles Ivey, UK MD, Say Media.

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum
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Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

Supermarkets are reportedly becoming jealous of the coverage given to Morrisons by independent blogger Steve Dresser.

Supermarkets court brand advocates via social media
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Supermarkets court brand advocates via social media

Supermarkets are courting social media commentators as independent brand advocates in order to better manage their online brand image.

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The Advocates - A global marketer with a passion for local brew

Nick Fell, SABMiller's global marketing chief, may be in charge of a portfolio of brands covering more than 75 countries and backed by a £390 million adspend, but he believes beer is a local product that must be marketed locally.

Australian tourism push encourages UK advocates
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Australian tourism push encourages UK advocates

Tourism Australia is to roll out a UK-focused campaign that encourages consumers to recommend their favourite Australian holiday destinations.

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Close-up: The Advocates - Burnishing the golden arches McDonald-style

McDonald's marketer Jill McDonald doesn't want to 'add to agencies' problems' by screwing down margins.

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Close-Up: The Advocates - Advertising gives KFC a new-found confidence

KFC's marketing chief, Jennelle Tilling, can link the company's unprecedented success last year directly to the size of her £40m budget. Is this why she won't allow procurement to become involved with agency fee negotiations?

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