Beta wins Avis and Budget digital task
By Campaign staff, campaignlive.co.uk, Thursday, 11 October 2012 10:30AM
Beta has been appointed as the pan-European lead digital agency for the Avis and Budget car rental brands.
The agency has been tasked with delivering a strategic plan for creative digital retail and brand messaging for both brands, which are owned by the Avis Budget Group.
Beta will handle web, e-mail and display, as well as looking at new opportunities in the digital space.
Regan Anderton, the digital planning director at Beta, said: "We look forward to exploring the strategic opportunities and differences between the Avis and Budget brands, while continuing to focus on the trusted service that both of them offer to their clients."
The appointment follows the merger of Beta and the CRM and digital specialist BEC, which was set up by Chris Barraclough, last month. Beta acquired BEC for a nominal sum and the new agency absorbed BEC's seven staff and trades under the Beta name.
This article was first published on campaignlive.co.uk
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Account Director - B2B and IT David Thatcher Recruitment £45-55k, West London, M40 Corridor
- Dealer consultant / regional marketing manager - automotive David Thatcher Recruitment c£35k + car, South Buckinghamshire
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- Uncle Ben's launches YouTube cooking show