Paddy Power kicks off Cheltenham Festival ad campaign
By Sara Kimberley, campaignlive.co.uk, Wednesday, 06 March 2013 11:51AM
Paddy Power has launched a TV campaign as it gears up for Cheltenham Race Festival next week.
Paddy Power: launches Cheltenham ad campaign
The ad, created by Crispin Porter + Bogusky, features a post on Paddy Power’s Facebook page that wonders how legitimate a tip is.
The ad tracks a tip back to a prison inmate who has been tipped off by a prison warden, who made it up. The activity tells people not to rely on tips from unknown sources.
Joe Bruce wrote the ad and Kate Baker was the art director. Passion Raw was the production company behind the spot and directed by UNKNOWN. M2M was the media agency.
Last year, Paddy Power launched a controversial ad campaign around Cheltenham Festival based on about "chavs". The ad featured "chavs" at the racecourse being shot by tranquilisers.
Cheltenham Festival will run between the 12-15 March.
Follow @SaraKimberleyThis article was first published on campaignlive.co.uk
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