Westons Cider appoints WCRS to £5m ad account

By Ian Darby, campaignlive.co.uk, Wednesday, 06 March 2013 12:37PM

Westons Cider has appointed WCRS to handle its £5m advertising account.

Westons Cider: appoints WCRS

The agency won the business following a pitch against Enter, Fallon and Havas Worldwide London that was co-ordinated by AAR.

Westons will spend £5m across 2013 to support its range of ciders, which include Stowford Press, Wyld Wood, Old Rosie and Henry Westons.

Ian Lewis, the head of marketing at Westons, said: "We saw four outstanding pitches, but WCRS had the edge with some outstanding strategic thinking and a truly original creative platform."

Matt Edwards, the chief executive of WCRS, said: "Westons Cider has a great story to tell in a fast-growing sector and we’re delighted to be working with them."

This article was first published on campaignlive.co.uk