Campaign Viral Chart: Harlem shake spoofs dominate chart

By Ben Hall, campaignlive.co.uk, Friday, 08 March 2013 09:16AM

The Simpsons, the US cartoon family, features in this week's viral chart, with an in-house ad from Fox spoofing the 'Harlem Shake' shared more than half a million times.

Harlem shake: Simpsons feature in parody ad

Harlem shake: Simpsons feature in parody ad

The ad, in which the cartoon family dance the 'Homer shake', came third in the chart, while Manchester City FC's efforts secured ninth place.

But basketball team Miami Heat claimed top spot with their attempt at the online video sensation dubbed the next ‘Gangnam Style’.

The video, also created in-house, has been shared more than 1.3 million times this week and has been viewed 36.8 million times since it hit the web on 1 March.

The video beats the latest ad from mobile operator Three into second position. The ad has been shared 741,353 times this week.

The '#danceponydance' ad, created by Wieden & Kennedy, features a computer generated Shetland pony moon-walking to Fleetwood Mac's 'Everywhere'.

To view the most-shared viral ads from previous weeks, visit the Brand Republic viral video board on Pinterest.

The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.

Ads launched more than 30-days ago are not included.

1. Miami Heat "harlem shake miami heat edition" created in-house

1,352,897 shares this week

All time: 1,446,821 shares

 

2. Three "#danceponydance" by Wieden & Kennedy

741,353 shares this week

All time: 752,257 shares

 

3. The Simpsons "homer shake" created in-house

500,372 shares this week

All time: 585,147 shares

 

4. Code.org "what most schools don't teach" created in-house

156,189 shares this week

All time: 659,148 shares

 

5. Audi "the duel! paintball guns, powerslides, mess!" by Rubber Republic

77,977 shares this week

All time: 186,857 shares

 

6. Oreo "oreo separator machine #1" by Wieden & Kennedy

68,904 shares this week

All time: 124,236 shares

 

7. PlayStation "PlayStation 4" by BBH, New York

62,296 shares this week

All time: 205,088 shares

 

8. Dead Man Down "elevator murder experiment" by Thinkmodo

42,639 shares this week

All time: 51,427 shares

 

9. Manchester City Football Club "the harlem shake" created in-house

38,224 shares this week

All time: 233,754 shares

 

10. Galaxy "Audrey Hepburn" by AMV BDDO

37,013 shares this week

All time: 105,439 shares

 

This article was first published on campaignlive.co.uk

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