British Gas has appointed MediaCom to its £55m UK media account, ending a 14-year relationship with Carat.
R/GA's primary focus is on its consultancy business as the industry battles with the likes of IBM, Deloitte and McKinsey...
Airbus' line of commercial jetliners takes a "family flight" through the skies in the most viral ad this week.
An online ad needs to be seen on a screen for at least 14 seconds to have any chance of...
Molson Coors Brewing will be speaking with agencies about its media business in the UK, US and Canada.
The research shows that award-winning campaigns not backed by sufficient media spend will fail to be truly effective, writes Peter...
Rattling Stick's Andy Orrick and Fabula's Luke Williamson created the Saints of Somewhere podcast, which invites guests to discuss the...
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UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester
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Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.