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Agencies

AGENCY
IAB cuts list of acceptable online ad formats in latest fightback against ad-blockers

IAB cuts list of acceptable online ad formats in latest fightback against ad-blockers

The Internet Advertising Bureau UK is slashing the portfolio of online ad formats it promotes in a bid to improve...

AGENCY
BMW UK set to end relationship with Vizeum

BMW UK set to end relationship with Vizeum

Vizeum is set to lose the £20m BMW UK media business, ending a 16-year relationship.

AGENCY
Selling to the selfie generation: how to build brands with retail influence

Selling to the selfie generation: how to build brands with retail influence

Brands are becoming more imaginative with their efforts to sell to the selfie generation, writes Iris' planning director.

AGENCY
#WorkthatWorks campaign urges industry to tackle 'motherhood penalty'

#WorkthatWorks campaign urges industry to tackle 'motherhood penalty'

A lack of flexible working costs the economy up to £62.5bn in wasted talent by failing to facilitate the return...

AGENCY
Hollywood has awoken to female representation: when will adland follow?

Hollywood has awoken to female representation: when will adland follow?

Adland should learn from Disney putting Jyn Erso, the female protagonist of Star Wars spinoff Rogue One, at the centre...

AGENCY
In an age of disruption, what are we really disrupting?

In an age of disruption, what are we really disrupting?

It's time for "disruption" to be consigned to the business world's overflowing bin of buzzwords, writes David Sable, the chief...

AGENCY
Review recap: AA, Richemont, USwitch

Review recap: AA, Richemont, USwitch

The AA has begun talks with agencies about its UK media planning and buying business.

The Work

The very latest in commercial creativity

AGENCY NEWS & ANALYSIS

THOUGHT LEADERS

AGENCY
A view from Dave Trott: The Comet's tale
AGENCY
A formula for better ads?

A formula for better ads?

AGENCY
An ad-funded model that's worth fighting for
AGENCY
On the Campaign couch: Will I still be taken seriously if I switch to part-time?
AGENCY
Planning media - what a kerfuffle

Planning media - what a kerfuffle

AGENCY
Reframing beauty from seduction to weaponry

Reframing beauty from seduction to weaponry

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

PARTNER CONTENT

AGENCY

Promoted

Spotify, P&G and BBC on the programmatic future

MEDIA

How Sky makes the many faces of content count

AGENCY

Experiences are the key to brand loyalty

MEDIA

5 future trends in digital-out-of-home ...

MEDIA
AGENCY

Five reasons to relocate to Australia

AGENCY

Recruitment agency in the spotlight: Career Moves Group