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AGENCY
British Gas appoints MediaCom for £55m UK media

British Gas appoints MediaCom for £55m UK media

British Gas has appointed MediaCom to its £55m UK media account, ending a 14-year relationship with Carat.

AGENCY
Bob Greenberg: 'biggest focus' is R/GA consulting arm

Bob Greenberg: 'biggest focus' is R/GA consulting arm

R/GA's primary focus is on its consultancy business as the industry battles with the likes of IBM, Deloitte and McKinsey...

AGENCY
Campaign Viral Chart: Airbus shows off planes in this week's most shared ad

Campaign Viral Chart: Airbus shows off planes in this week's most shared ad

Airbus' line of commercial jetliners takes a "family flight" through the skies in the most viral ad this week.

AGENCY
Online ads must be viewable for 14 seconds to be seen, says eye-tracking study

Online ads must be viewable for 14 seconds to be seen, says eye-tracking study

An online ad needs to be seen on a screen for at least 14 seconds to have any chance of...

AGENCY
Molson Coors to talk to agencies over media business

Molson Coors to talk to agencies over media business

Molson Coors Brewing will be speaking with agencies about its media business in the UK, US and Canada.

AGENCY
Creativity buys little without investment

Creativity buys little without investment

The research shows that award-winning campaigns not backed by sufficient media spend will fail to be truly effective, writes Peter...

AGENCY
Remarkable people name their heroes in new podcast from creative industry

Remarkable people name their heroes in new podcast from creative industry

Rattling Stick's Andy Orrick and Fabula's Luke Williamson created the Saints of Somewhere podcast, which invites guests to discuss the...

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THOUGHT LEADERS

Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

PARTNER CONTENT

MEDIA

Promoted

"Transparency and culture is at the very heart of everything we ...

MEDIA

Ideas with Momentum

AGENCY

Job description: Web developer

AGENCY
MEDIA

The Digital Cinema Media Awards 2016

MEDIA

Be useful, be entertaining: native advertising's golden rules

MEDIA

Your ad is viewable but did anybody see it?