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Agencies

AGENCY
Hearts & Science brings 'secret sauce' to the UK

Hearts & Science brings 'secret sauce' to the UK

The agency's US success is down to using 'different kinds of information', the head of its first offshoot tells Gideon...

AGENCY
Wins this week: The Guardian, Coty, Honda

Wins this week: The Guardian, Coty, Honda

Guardian News & Media has appointed in-house agency specialist Oliver to act as an in-house studio for the membership, marketing...

AGENCY
Wrangler ad's focus on women's bums sparks 'false feminism' criticism

Wrangler ad's focus on women's bums sparks 'false feminism' criticism

Wrangler's attempt to confound female stereotypes with an online ad has prompted accusations that it sexualises women even more by...

AGENCY
Dentsu issues full statement on overbilling

Dentsu issues full statement on overbilling

Dentsu president and chief executive Tadashi Ishii outlines extent of inappropriate transactions, extends apologies to advertisers.

AGENCY
JP Morgan halted adspend amid media transparency report

JP Morgan halted adspend amid media transparency report

Marketers in the US are launching audits of their media buyers following the Association of National Advertisers' report into transparency...

AGENCY
How brands pass their three-second audition on mobile

How brands pass their three-second audition on mobile

Brands including Asos and Littlewoods have been getting m-commerce right, says the chief executive officer of Rainey Kelly Campbell Roalfe/Y&R....

AGENCY
How Sunshine creatives planted guerrilla ads in Tesco

How Sunshine creatives planted guerrilla ads in Tesco

Nathalie Gordon and Wren Graham's "Priced out London" campaign reveals how much supermarket essentials would cost if their value had...

The Work

The very latest in commercial creativity

AGENCY NEWS & ANALYSIS

THOUGHT LEADERS

AGENCY
A view from Dave Trott: The Comet's tale
AGENCY
A formula for better ads?

A formula for better ads?

AGENCY
An ad-funded model that's worth fighting for
AGENCY
On the Campaign couch: Will I still be taken seriously if I switch to part-time?
AGENCY
Planning media - what a kerfuffle

Planning media - what a kerfuffle

AGENCY
Reframing beauty from seduction to weaponry

Reframing beauty from seduction to weaponry

AGENCY
Could a return to full-service behaviour improve collaboration?
Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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MEDIA

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How Sky makes the many faces of content count

AGENCY

Experiences are the key to brand loyalty

MEDIA

5 future trends in digital-out-of-home ...

MEDIA
AGENCY

Five reasons to relocate to Australia

AGENCY

Recruitment agency in the spotlight: Career Moves Group

MEDIA

"Don Draper's not taken a back seat - but he has ...