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Stef Calcraft

Stef Calcraft

Job

Partner

Company

Mother London

Work Telephone

+44 (0)20 7012 1963

Address

Biscuit Building, 10 Redchurch Street, London, , E2

Born

In the middle of the coldest winter since 1740. My mother was not amused.

Career highlights

Learning at Unilever, Bartle Bogle Hegarty and Mother.

Most cringeworthy moment of your career

Mum's the word.

Best thing about your job

Mother.

Worst thing about your job

When I miss our new son Harry's bedtime.

Advice for a wannabe A Lister

Run for the hills.

If you could be anyone else in this business, who would it be?

No idea.

What would you do on a sabbatical?

Actually take one.

Your USP?

Rather like Tigger, the wonderful thing about Stef is that I am the only one.

What would you change about yourself?

My jokes.

Favourite media

An unplanned cinema visit and Sunday mornings.

Favourite shop

Tea Palace.

What’s the biggest lie you’ve told?

I always wanted a career in advertising.

How many toilets do you own?

Four.

What can’t you live without (apart from family)?

Fresh country air after too much London living.

Lowdown

While Robert Saville sometimes doesn't even have a glass to speak of, Calcraft's overflows. An irrepressible optimist, Calcraft is a positive engine of happiness, owing to the birth of Harry and a zeal for the agency to look beyond advertising and find ways to connect with popular culture. Calcraft will be hoping next year will prove as fruitful both in terms of new business and creative initiatives as his last.


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