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Hugh Cameron

Hugh Cameron


Chief strategy officer



Work Telephone

+44 (0)20 7446 7141


The Telephone Exchange, 5 North Crescent, Chenies Street, London, WC1E 7PH



Career highlights

Getting a job at PHD.

Most cringeworthy moment of your career

Catalogue of clothing errors in early 90s. Particularly the zipped trousers.

Best thing about your job

The PHD belief in doing pioneering things.

Worst thing about your job

This media world could impact on my waistline.

Advice for a wannabe A Lister

Put yourself in a place where you stand a chance of having some luck.

If you could be anyone else in this business, who would it be?

Goodby or Silverstein. Their apparently effortless migration to becoming a contemporary creative company.

What would you do on a sabbatical?

Draw. Scheme. Hustle.

Your USP?

Twenty eight-inch waist.

What would you change about yourself?

I would play the piano.

Favourite media

The Guardian, BBC iPlayer, Wikipedia, Vanity Fair.

Favourite shop

Alan Cristea Gallery.

What’s the biggest lie you’ve told?

A lot of creative work I have been involved in has what you might call amplified promise.

How many toilets do you own?

You always need one more.

What can’t you live without (apart from family)?

I do get quite grumpy if I can't have an espresso in the morning.


Cameron's arrival at PHD seems like a move in the right direction as it attempts to restore its reputation for strong strategic thinking. Having been part of the merger of DFGW into Freud Communications, he didn't stay long before leaping to the media agency, but seems to have settled in well alongside the rest of the PHD management team.

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