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Matt Dyke

Matt Dyke

Job

Founding partner

Company

AnalogFolk

Work Telephone

+44 (0)7810 180091

Address

3-11, Pine Street, London, , EC13 0JH

Born

1976.

Career highlights

From wet-behind-the-ears market researcher to worldwide planning director for Tribal DDB, head of planning for DDB London and, now, founding partner of shiny new shop.

Most cringeworthy moment of your career

Pitching an award case study for the innuendo-laden Philips Bodygroom (all-over male body shaver) campaign to a new prospective client who really didn't see the funny side.

Best thing about your job

Having no-one but yourself to blame if the idea doesn't get bought.

Worst thing about your job

It's impossible to switch off... ever.

Advice for a wannabe A Lister

Never listen to anyone that tells you \"it\" can't be done.

If you could be anyone else in this business, who would it be?

Paul Feldwick – he's brilliant at the piano and quite clever too.

What would you do on a sabbatical?

Have a crack at The X Factor.

Your USP?

Getting the best ideas out of (almost) anyone.

What would you change about yourself?

Better aim with my left foot.

Favourite media

rcrdlbl.com, Guardian Unlimited, Wired and Arseblog (er... about Arsenal).

Favourite shop

iTunes US.

What’s the biggest lie you’ve told?

I know what I'm doing.

How many toilets do you own?

Half of one.

What can’t you live without (apart from family)?

My Arsenal season ticket.

Lowdown

Dyke is a lateral thinker, who consumes rather than inspects the cultural trends. This means that his work is never limited or constrained – but he does have a bit of a tendency to let his mouth run away with him.


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