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David Emin

David Emin


Director of advertising


Mirror Group Newspapers

Work Telephone

+44 (0)20 7293 3844


1 Canada Square, Canary Wharf, London, E14 5AP


18th April 1959

Career highlights

I don't feel that I have reached my full potential, so am not able to answer this.

Most cringeworthy moment of your career

Having to ask Rebekah Wade when I was working on The Sun if we could run an ad for The Fabulous Bakin' Boys for its pre-wrapped cakes. The ad featured a picture of Fanny Craddock bent over an oven pulling out a baking tray with the strapline: \"Our muffins are moist, just like Fanny's.\" Unfortunately, I said the words in the wrong order.

Best thing about your job

Working with great people, plus we get a free newspaper every day.

Worst thing about your job

The hangovers.

Advice for a wannabe A Lister

Don't try to bribe Claire Beale.

If you could be anyone else in this business, who would it be?

Simon Orpin from ITV, so that I can pay David Emin back all the money I have borrowed from him to fund my lavish lifestyle.

What would you do on a sabbatical?

Not tell the wife!

Your USP?

I can be funny at the drop of a cat.

What would you change about yourself?

I've always wanted a bigger nose.

Favourite media

Newspapers, Sky TV, Virgin Radio and The Week.

Favourite shop


What’s the biggest lie you’ve told?

That's never happened to me before!

How many toilets do you own?

Five, plus one Portaloo in the VW campervan.

What can’t you live without (apart from family)?

My blood-pressure pills.


There might have been cutbacks at the Mirror Group this year, but Emin has been handed a wider role with responsibility for digital sales as well as print revenues across the Mirror Group's national brands. A great networker and popular with agencies, Emin's contacts book dwarfs those of his rivals.

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