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Sue Farr

Sue Farr

Job

Director

Company

Chime

Work Telephone

+44 (0)20 7861 8549

Address

14 Curzon Street, , London, , W1J 5HN

Born

Leap Year Day.

Career highlights

WCRS, the BBC, MGGB, Chime, Historic Royal Palaces, Motivcom.

Most cringeworthy moment of your career

Driving a milk float (badly!) in South Yorkshire as a graduate trainee and losing customers.

Best thing about your job

My colleagues – sad but true.

Worst thing about your job

Breakfast meetings.

Advice for a wannabe A Lister

Work with the best people. Do good work. Network.

If you could be anyone else in this business, who would it be?

Anyone approaching the end of their earn-out!

What would you do on a sabbatical?

Travel, travel, travel.

Your USP?

Yorkshire grit.

What would you change about yourself?

Not having an earn-out.

Favourite media

The BBC, The Sunday Times, Nota Bene.

Favourite shop

Wardrobe (with apologies to my bank manager).

What’s the biggest lie you’ve told?

That would be telling.

How many toilets do you own?

I beg your pardon?!

What can’t you live without (apart from family)?

My PA, Rose Hickie.

Lowdown

Given her background (senior marketing roles at the BBC and Thames TV), it's not surprising that Farr has all the poise and glamour of a TV news presenter. She's no autocutie, though, having taken the lead in Chime's strategic and business development programme. Moreover, Chime continues to perform well, delivering sound organic and profit growth despite the economic uncertainty.


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