Agency: Bartle Bogle Hegarty
+44 (0)20 7005 2101
141, Marsh Wall, London, , E14 9RS
Moving to The Independent in a change of career, leading the development of Dove's \"Campaign for real beauty\", creating remuneration model for Unilever adopted worldwide by all agencies, regaining Ford account for Ogilvy & Mather, 1997 General Election campaign, turning Vauxhall from ghetto account to agency's biggest award-winner.
Failing to get a script approved by a client until the morning of the shoot, resulting in the most wooden performances and contrived set-up ever featured in a Lloyds Bank commercial, and the benchmark was already pretty low.
Adding value with new ideas and championing entrepreneurialism.
The unpredictability of the economic downturn.
John Hegarty, for creating an outstanding agency that has stood the test of time.
A PhD in how self-esteem can be built in women.
Newspapers, travel magazines, Dave.
I don't lie.
A nice hot bath.
Fielding's arrival as commercial director at a national newspaper puzzled some at media agencies, given her ad agency background. However, her planning-led approach is indicative of a new, thoughtful regime at The Independent and a recognition that it needs to sell in a different way to its rivals. So far, she seems to be doing pretty well.