Agency: Bartle Bogle Hegarty
Executive creative director
M and C Saatchi
Can never remember i
36 Golden Square, London, W1F
Ask my mum.
Winning four Baftas.
On a Peter York programme about the 80s. I thought I was being really cool, but, in fact, was being a tosser.
Building a great creative department.
Having the same old arguments.
Get Tiger Savage to do your PR.
Paul Arden. I'd be a better art director and take more risks (even though I might be dead).
A three-month visit to Hyper Island.
Ask my dad.
I'd have a tail.
I don't tell lies.
When he's not frightening the life out of grads by handing them snakes at midnight (see Diary, 11 July 2008), Fink can probably be found enthusing about ads. The passionate industry stalwart has not lost any of his vigour for the work and has put out some interesting, entertaining and non-M&C-like ads this year.