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Winston Fletcher

Winston Fletcher




Advertising Standards Boards of Finance

Work Telephone

+44 (0)20 7580 7071


5th Floor, 21 Berners Street, London, W1T 3LP


15th July 1937

Career highlights

I became an agency board director aged 25; have founded two successful agencies – Fletcher Shelton Delaney and Delaney Fletcher Bozell; sold FSD to Ted Bates and became chairman and chief executive of Ted Bates UK Group; the only person to have been both president of the IPA and chairman of the Advertising Association; also, founder chairman of Warc.

Most cringeworthy moment of your career

Numerous public speeches which have flopped agonisingly.

Best thing about your job

It is surprisingly complicated.

Worst thing about your job

It is surprisingly complicated.

Advice for a wannabe A Lister

Get your name and picture into Campaign as frequently as possible.

If you could be anyone else in this business, who would it be?

I do not want to be anyone else. I wouldn't know how. I have enough trouble being me.

What would you do on a sabbatical?

Rewrite my book Powers of Persuasion and make it even better.

Your USP?

I am even older than I was last year.

What would you change about yourself?

Be younger than I was last year.

Favourite media

The Times, The Guardian, New Humanist, Have I Got News For You, Radio 4, Warc.

Favourite shop

I hate shopping.

What’s the biggest lie you’ve told?

Far too many to count or recall.

How many toilets do you own?

None of your business. Anyway, I only use one at a time.

What can’t you live without (apart from family)?

My laptop.


Never afraid to confront the industry with some unpalatable truths about itself, Fletcher continues his prodigious literary output. His 14th book, Powers of Persuasion, a history of UK advertising during the second half of the last century, was published this year. Ever the contentious industry observer, he told guests at the book's launch party: \"You can always tell when an adman is lying – his lips move.\"

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