Agency: BETC Euro RSCG
European Association of Communications Agencies
+3 22 740 0711.
152 Boulevard Brand Whitlock, Brussels, B-1200
Martha Lane Fox.
My wife, Vyvyan.
My mobile phone.
A freezer full of Ben & Jerry's, some silk pyjamas, and a guide on practical boat-building for beginners.
Enoch Powell. He wasn't afraid to speak the truth.
The Daily Telegraph, The Economist, Heroes, Radio 4, wikipedia.
No traffic, no meetings, no rain, no spam.
Serving breakfast to James Coburn; Setting up a PR agency for Porter Novelli in Brussels and being selected to run EACA.
I'm a very good cook.
Running a restaurant in London's King's Road in the 70s.
With threats to advertising freedom ever more likely to emerge from Brussels rather than from London, Lyle's role as the industry's early warning system becomes ever more important. He'll also be heartened by the growing support among agencies for the EACA-organised Euro Effie awards.
I am a diplomat, a networker, a listener and a problem solver.