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Dylan Williams

Dylan Williams


Strategy director


Mother London

Work Telephone

+44 (0)20 7012 1999.


10 Redchurch Street, , London, , E2 7DD


1st September 1972

Fantasy business partner

Stan Lee.

How do you off-set your carbon footprint?

Like everybody else. I buy from companies that outsource to poor kids forced to use handpumps.

Greatest influence



Soho House,

Favourite gadget

My drill.

Desert island objects

House, telly, boat.

Most-admired politician

John Profumo. Crucified over Christine Keeler. I admire the way he rebuilt his sense of self, quietly and without fanfare, through his work in Tower Hamlets over the following 30 years.

Favourite media

The Sun and The Guardian can't have one without the other. Horse & Hound at the moment. Match of the Day. Mike Allan on Smooth FM.

Biggest risk taken

Handing my shares in Bartle Bogle Hegarty back in order to join Grey's management team wasn't my smartest move in retrospect.

Perfect day

Mid-morning chat with Pappi in Highbury Fields, then down to the stables to watch my girlfriend ride. Then a country pub for pints while watching Liverpool smash Chelsea. Preferably in the Champions League again.

Who should play you in the film of your life?

Bit much, that.

Career highlights

Some ads, awards, jobs and that. And I watched Jim Carroll.

Fictional hero

Luke Rhinehart.

Best job outside advertising

Abbo's Window Cleaning Services. The afternoon round. No bays. No Georgian panels. Endless laughter.


Williams is the strategic powerhouse at Mother, but he's also been a driving force in keeping the agency's creative edge. His wildman reputation has been toned down in recent years because the global demands of big accounts have curtailed his "work hard, play hard" lifestyle. Commentates on culture and communications on behalf of Esquire, and is on the Cool Brands council, although friends say neither have had a positive effect on his wardrobe.

Most expensive purchase

The Uncanny X Men number 1.

Why are you good at what you do?

I'm not anchored by empiricism.

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