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Iain Jacob

Iain Jacob

Job

Chief executive (EMEA)

Company

Starcom MediaVest Group

Work Telephone

+44 (0)20 7190 8008

Address

Whitfield House, 89 Whitfield Street, London, W1T 4HQ

Born

25th March 1962

Career highlights

BMP, Bartle Bogle Hegarty, Motive, Starcom – working with some of the best in the business.

Most cringeworthy moment of your career

As new managing director, sitting the whole of Starcom Motive on the floor of a meeting room and ranting for an hour about what great communications campaigns needed to look like. Not a great management technique.

Best thing about your job

Diversity – from the UK to Russia to the Middle East, seeing young teams creating great product.

Worst thing about your job

Sending e-mails about headcount management.

Advice for a wannabe A Lister

Stealing John Hegarty's great advice – when others zig, zag.

If you could be anyone else in this business, who would it be?

A 24-year-old digital expert.

What would you do on a sabbatical?

Get back on a plane, but this time with my family.

Your USP?

Ask someone else, please.

What would you change about yourself?

Hair back, please.

Favourite media

It changes every week.

Favourite shop

Evans Cycles and any genuinely old hardware store. Sad, isn't it?

What’s the biggest lie you’ve told?

I love the French.

How many toilets do you own?

This is getting weird – one house, three toilets. What's the right answer?

What can’t you live without (apart from family)?

Campaign, of course.

Lowdown

He might appear mild-mannered and low key, but Jacob is not afraid of instigating dramatic change, as evidenced at Starcom this year. The Starcom stalwart is determinedly aiming for a successful turnaround of his agency's fortunes.


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